ESRC is an urban sports-ware start-up from Richmond, London.

I wanted to explore coupling bold typography with the all inclusive nature that comes with the sport of running.

Using a simple duotone colour palette, I created an emotive style that shows the complex emotions a run can create.

The bold type based logo emphasises the diversity within running along with the creativity the sport can bring. This combined with a neutral colour palette gives a unique look.

The logo has been been created to compliment a series of tag lines for use on different materials, all embodying the communal, caring ethos of a running club and its wider community.

This is a re-imagining of a past client project and is something I plan on continually developing.